SONSON® perpetuates the importance of fatherhood, family, fashion and traditions with our mantra and program: “One son to another™.” Our mission is to serve as a catalyst for conversations through fashion, further connecting and building relationships. We are achieving this via two pillars:

  1. Partnering with non-profits to provide bow ties to young men, through our "Zero Waste" pillar
  2. Donating 15% of select item sales to empower young men

Through “Zero Waste” (established in 2015), we use excess fabric from previous collections to create bow ties for young boys ages 3-8. A zero waste event works to reduce and recycle as much as possible with the goal to achieve as much waste diversion from the landfill as possible.  The goal is to create a culture of sustainability and reduce the amount of waste sent to landfills.

Want to learn more, feel free to contact us at sonson@sonson.com