Rebirth Collection: A Love Letter to New Orleans
At SONSON, every piece tells a story—and the Rebirth Collection is one of our most meaningful yet. Inspired by the vibrant culture and rich traditions of New Orleans, where our founder was raised, this collection celebrates renewal, resilience, and joy. With each bow tie, we honor the spirit of the Crescent City and everything that makes it an icon of rebirth and strength.
New Orleans is more than a city; it’s an experience, a feeling, and a source of deep inspiration. Known for its resilience in the face of adversity, it remains a beacon of joy and unity. The Rebirth Collection is our love letter to New Orleans—a tribute to the traditions, celebrations, and stories that continue to inspire generations.
Rebirth: A Symbol of New Beginnings
The Rebirth Collection represents the essence of starting fresh while carrying the beauty and lessons of the past. Rebirth is a universal experience. Whether stepping into a new year, beginning a new chapter, or simply taking a moment to reflect, the Rebirth Collection serves as a reminder to persevere, remain joyful, and celebrate life. Each bow tie captures the city’s soul, paying homage to its heritage and its unwavering commitment to rebirth and celebration.
A Closer Look at the Rebirth Bow Ties
Each bow tie in the Rebirth Collection tells a unique story. Let’s explore the meaning behind each design:
Zulu Coconut Bow Tie
Inspired by the grandeur and tradition of the Zulu Mardi Gras Ball, this bow tie reflects the elegance and regality of one of New Orleans’ most celebrated cultural events. Zulu honors the richness of African American heritage and Mardi Gras traditions, serving as a symbol of unity and celebration. Its bold black and gold design captures the sophistication and vibrance of the Zulu krewe (and ther popular coconuts), making it a perfect accessory for life’s grand occasions.
The Zulu bow tie is more than an accessory; it’s a piece of history that reminds us to honor our roots while looking forward with strength and confidence.
Bourbon Street Bow Tie
Named after New Orleans’ iconic Bourbon Street, this bow tie channels the lively energy and music-filled nights that make the Big Easy unforgettable. With its dynamic patterns and luxe gold accents, the Bourbon captures the essence of celebration and resilience that Bourbon Street embodies.
Wearing the Bourbon is a nod to the endless energy of New Orleans—the jazz, the laughter, and the moments that inspire us to live boldly.
Crescent City Bow Tie
A tribute to New Orleans’ nickname, the Crescent honors the city’s geography and spirit. Referring to the way the Mississippi River curves around the city creating a crescent shape when viewed from above; essentially, the city's geography resembles a crescent moon. Nestled along the curve of the Mississippi River, New Orleans thrives as a cultural melting pot, where history meets innovation. The Crescent bow tie features gold designs symbolizing unity, balance, and rebirth.
The Crescent is a reminder that like the ever-flowing river, we, too, can adapt, overcome, and create something beautiful in the process.
The Big Easy Bow Tie
A tribute to the nickname that perfectly encapsulates New Orleans’ laid-back charm and infectious joy, the Big Easy bow tie blends elegance with effortless style. Its sleek design and soft velvet mirror the city’s balance of sophistication and vibrancy.
The Big Easy bow tie is an ode to the soul of New Orleans—its love for life, music, and community. Whether you’re strolling the French Quarter, enjoying live jazz, or making memories with loved ones, this bow tie serves as a reminder to savor every moment and find joy in the journey.
Life is a celebration, and this bow tie is your perfect companion for embracing the excitement of any moment.
Why Rebirth Matters
Rebirth isn’t just about starting anew; it’s about finding the joy and strength to persevere no matter the past. New Orleans is a city that has faced challenges and risen time and time again, embodiyng the resilience and strength that defines this city that many love.
With the Rebirth Collection, we hope to share this spirit with you. Whether you’re celebrating an achievement, marking a fresh start, or simply stepping into a new day, each bow tie serves as a reminder to carry joy and resilience with you.
Bringing New Orleans to You
At SONSON, our mission is to merge tradition and modern elegance into accessories that spark conversation and inspire connection. The Rebirth Collection brings the magic of New Orleans to you—no matter where you are.
Each bow tie in the collection is handcrafted with care and designed to elevate your style while honoring the Crescent City’s spirit. From formal events to nights out with friends, the Rebirth Collection offers a meaningful way to celebrate life’s moments, big or small.
A Personal Connection
For SONSON’s founder, the Rebirth Collection is deeply personal. Growing up in New Orleans, its traditions, energy, and resilience became an integral part of their identity. Each design reflects the memories and moments that shaped the founder’s love for this extraordinary city.
The Zulu Balls taught us the importance of regality and celebration. The streets of New Orleans, filled with the sound of jazz and laughter, reminded us that joy is a choice even in adversity. And the community—a melting pot of cultures—showed us the beauty of unity and shared traditions.
The Rebirth Collection is a reflection of these experiences, offering a way to carry the spirit of New Orleans wherever life takes you.
Explore the Rebirth Collection
We’re thrilled to share the Rebirth Collection with you and can’t wait to see how you make it your own. Celebrate your style and honor your beginnings with this unique collection of bow ties that stand for resilience, elegance, and joy.
Ready to embrace rebirth? Explore the collection today and discover the bow tie that speaks to your story.
Shop the Rebirth Collection Now: [CLICK HERE]
Closing Note
As we step into new beginnings, the Rebirth Collection reminds us to celebrate life, honor tradition, and embrace what’s to come. Thank you for allowing us to share this part of New Orleans with you, one bow tie at a time.
Together, let’s celebrate rebirth.