SONSON®: Social Responsibility Efforts


SONSON® perpetuates the importance of fatherhood, family, and traditions with our mantra and program: “one son to another™.” Our mission is to serve as a catalyst for conversations through fashion, further connecting and building relationships. With our "One son to another" program, we are doing this via two pillars

  1. Partnering with non-profits to provide bow ties to young men, through our "Zero Waste" pillar
  2. Donating 15% of select item sales to empower young men

Through “Zero Waste” (established in 2015), we use fabric from previous collections to create bow ties for young boys ages 3-8. A zero waste event works to reduce and recycle as much as possible with the goal to achieve as much waste diversion from the landfill as possible.  Through this interest and commitment we have also partnered with local nonprofits catered to empowering young men. The goal is to create a culture of sustainability and reduce the amount of waste sent to landfills.

Every August (before school starts) we are provide over 100 bow ties to kids ages 3-8 to wear for the first day of school. Each bow tie will have a Velcro closure in accordance with CPSC regulations (safety feature for kids). 

Empowering young men from ““one son to another™”  is a call to action that we all should support. SONSON® donates 15% of select item sales to perpetuate such community efforts with non-profits. From “one son to another™” we welcome partnerships with local entities to ensure that we are doing our part to be socially responsible and provide basic educational and professional aid to tomorrow’s leaders--TODAY!

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Fashion is an expressive storyteller, wear something to spark a conversation!"

Rashima Sonson